Companies are moving towards the eCommerce business model these days. You might also need to follow eCommerce adoption and even build in a perfect strategy to handle your suppliers, logistics, IT, marketing and warehouse management. What if your competition is high? You are going to end up in deep trouble and you might need to rethink your strategies all over again!
In this blog, we have showcased 4 common mistakes most of the eCommerce companies do. Let’s go ahead and read further:
1. Wrong Timings and Improper Planning for eCommerce
There’s no way that you can build an eCommerce webstore overnight. According to our customers, they have spent at least a year for planning and execution. You must understand your business process and its challenges promptly. If you just start working on an eCommerce business without improper timelines, this will surely derail your eCommerce dreams!
As mentioned above, companies are using eCommerce as an extra sales channel to boost their sales volumes. An eCommerce Business is way more than that. It creates a great impact on sales, marketing, customer service, IT and of course, your management.
Pre-requisites before starting an eCommerce Business:
- SWOT Analysis of your business process and resources.
- Renowned eCommerce Solutions.
To get all up and running, you might need to cut corners and compromise on hardships which in turn will show positive results to your eCommerce business.
2. Poor participation of Company Stakeholders
It’s not all about spending money, unless you don’t have an active participation from the company stakeholders, your eCommerce Adoption project is likely to go down quickly!
If your company departments don’t work properly in cohesion, it can cost your customer satisfaction and experience for worse. Therefore, it is important for you to involve all your company stakeholders who are directly responsible for the success or failures of the eCommerce Adoption mechanisms right from the start.
You need to educate them with all means. This will help them to build up their expectations, looking for feedback that helps them to feel involved and lowers the resistance. Due to improper communication, companies have missed deadlines and incurred costs. It’s high time to get your stakeholders on track, providing them with the plans and deadlines so they will be excited about the project and will stay active too.
3. Inappropriate training of resources
As Henry Ford said, “The only thing worse than training your employees and having them leave is not training them and having them stay.”
You spend thousands of dollars in building the top eCommerce platform, sales and support team, infrastructure. Ever thought about investing in training of resources? If you haven’t, it is high time that you consider this option. Else, it’s going to be tougher in the future. Your employees have to be equipped and trained to handle your eCommmerce webstore.
When a new platform is open to your resources, it is not only that they get exposed to it but their expectations and large activities come along with it. Your team needs to manage more customers, work on multiple orders and customer satisfaction areas while managing your inventory in parallel.
Without proper training for your employees will result in poor customer satisfaction and an unhappy team. Find some time to work on the employee training needs. Don’t forget: Train now and don’t regret later! Equip them with the right tools to work efficiently.
4. Neglecting the Competition
eCommerce businesses are not alien to all. We might be seeing at least 2 new eCommerce companies joining worldwide promoting their products and services. With the wide availability of products and latest technology (other websites) for comparing services/products, you have higher chances of having your existing customer move to your competitor. If you aren’t bothered about the competition, it is considered as a sin for any eCommerce business can commit these days!
We strongly recommend not to imitate your competitor’s strategy. However, it is advised that you need to work on a SWOT Analysis of your competitions for you to work on another potential strategy. If you have failed to do this, your competitors are already there to grab your customers and shares. Understand your competitor’s shortcomings and define a perfect strategy for your brand! Isn’t this a recommended eCommerce adoption area?